PETER SCHWARTZ is the man who has done most to popularise the notion of scenario planning over the past ten years. His book, "The Art of the Long View", brought an arcane technique for thinking about the future (largely developed by Royal Dutch/Shell in the 1970s) to a wider audience, both corporate and political. Now president of Global Business Network (GBN), an organisation dedicated to "collaborative exploration of the future", Mr Schwartz was due to chair a conference in New York on September 12th. Its subject? "The Big Surprises".
--
GregorioIvanoff - 15 Mar 2010
to top