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Ilanet.NutraceuticalsMarketr1.3 - 29 Nov 2022 - 13:46 - GregorioIvanoff

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The size of the nutraceuticals market varies wildly depending on its definition. Datamonitor Americas, New York, puts the total U.S. nutraceuticals market at $16.7 billion and the functional foods sector at $8.9 billion for 1996, says Tara Rummell, director of public relations. The Nutrition Business Journal, San Diego, Calif., weighs in with $86 billion for the U.S. nutraceutical market, of which 16.6% is functional foods, 12.1% supplements and less than 1% medical foods, says Tom Aarts, executive editor. Stephen DeFelice, M.D., who coined the term "nutraceutical," pegs the potential nutraceuticals market at $250 billion.


Obstacles to Functional Foods


Surveyed executives identify market obstacles(*)


  R&D Managers Marketing Managers General Managers
Lack of consumer awareness 41% 43% 43%
Lack of category definition 40% 36% 29%
Legal, regulatory environment 38% 29% 32%
Taste/flavor quality of such foods 28% 35% 42%
Lack of scientific validation 33% 21% 17%
Lack of marketing data 28% 25% 32%
Inadequate market distribution 23% 22% 33%
Opportunity not long-term 11% 16% 11%
Inadequate ingredient supply 7% 11% 12%
Already too competitive 7% 11% 12%

* Survey included 367 top R&D managers, 133 marketing managers and 75 general managers, all from different companies within each category.

Source: 1998 Prepared Foods' R&D Investment Survey, Food and Lodging Research Dept., Cahners Business Information.


With the lack of clear category definitions, it's hard to argue that any of these estimates are wrong. Nonetheless, the figures dangle like carrots on a stick, tantalizing those responsible for company growth and bottom line revenue.


http://www.findarticles.com/cf_dls/m3289/n7_v167/21033783/p1/article.jhtml


Keywords: nutraceuticals, opportunity


Português: mercado de nutracêuticos

-- GregorioIvanoff - 24 Apr 2018
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