"Top Ten Mistakes" Revisited Three Years Later

Mistake #3 - Scrolling text and looping animations

It is as hard as ever to read scrolling text, but aggressive use of distracting animation now causes even more problems than in 1996: users have started equating such designs with advertising which they routinely ignore. These days, it is extremely important for any content and navigation elements to look very different than prevailing advertising designs since users tune out anything that they don't think will be relevant to their task.

Score: Very Severe

http://www.useit.com/alertbox/990502.html

Keywords: web usability

-- NelsonFerraz - 25 Jul 2006
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