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Express.CreativeEconomyr1.15 - 15 Sep 2019 - 23:48 - GregorioIvanoff

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Keywords: risk in creative industries, standard-setting institution, sustainable development, local development, urban policies, social inequalities, environmental concerns, cultural identity, cultural intangible assets, business opportunities, creative enterprises, business skills, creative industries, international trade, tourism industry, tourism policies, cultural values, cultural policies, intellectual property, engagement, multi-lingual environments, marketing, marketing communications, Katalyst, #tqepearson


Palavras-chave: competitividade das empresas, coordenação interinstitucional, cidades em economia criativa, cursos de negócios, referências bibliográficas, linguagem


Biblioteca Virtual Universitária 2.0. Disponível em < http://aulaaberta.bvirtual.com.br >. Acesso em 26 set. 2011.

Creative Economy Programme. UNCTAD. Available from < http://www.unctad.org/Templates/Startpage.asp?intItemID=4577 >. access on 28 September 2011.

E-newsletter No. 13. Creative Economy Programme, United Nations Conference On Trade and development UNCTAD, October 2010. Available from < http://www.unctad.org/en/docs/webditctab20101_en.pdf >. access on 28 September 2011.

FILL, C. 2009. Marketing Communications. 5th Edition. Prentice Hall: Pearson Education Limited.

LEVICKAITÉ, Rasa. Four approaches to the creative economy: general overview. Business, Management and Education. Available from < http://www.bme.vgtu.lt/index.php/bme/article/download/bme.2011.06/pdf >. Acesso em 26 set. 2011.

WIND, Yoram (Jerry); MAHAJAN, Vijay; GUNTHER, Robert E. Marketing de Convergência: estratégias para conquistar o novo consumidor. Revisão técnica Luciano Sabóia Lopes Filho; tradução Roberto Galman. São Paulo: Pearson Education do Brasil, 2003.


http://www.google.com.br/search?q=%22creative+economy%22+%22Pearson+Education%22+cities&hl=pt-BR&btnG=Pesquisar


http://www.google.com.br/search?hl=pt-BR&q=orientation+efficient+%22creative+economy%22&btnG=Pesquisar


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-- GregorioIvanoff - 24 Sep 2011
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